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ALL OF THE REQUIREMENTS ARE LAID OUT BELOW:
ARTWORK SIZE AND RESOLUTION:
The first step to creating effective messages with your electronic sign is to keep the wording short and concise.
Avoid spelling out complete sentences. Don’t use eight words when four will do.
Stick with shorter, simple words to maximize quick comprehension by motorists.
A single message idea will read quicker and more easily when kept to three text lines.
Large text will allow motorists to see your message from a greater distance. If your text is too small, it will be too hard to read. The staff at Picture This analyzes every ad for maximum results.
Avoid using thin fonts as well as most script fonts. The strokes of each character are simply too thin to maintain legibility over long distances. Use thick, heavy fonts to maximize readability. The bold option is an excellent way to add weight to your wording.
High color contrast is a key ingredient. Just like using large text, the right color combination can make your message readable from a much longer distance. Refer to the sample below for many of the best text color vs. background color combinations for your electronic sign.
