Design Your Campaign

WANT A BILLBOARD THAT DRIVES TRAFFIC?

Let the marketing geniuses at MCS Advertising build you a design that works!
2 billboard designs for $150

Have your own design Team?

All of the requirements are laid out below:

JPG, BMP or GIF for still image content at 100% quality: Use RGB, not CMYK.

Artwork Size and Resolution:

Brickyard (only): 320 pixels wide x 672 pixels tall at 72 dpi.
All other boards: 672 pixels wide x 320 pixels tall at 72dpi.

KEEP IT SIMPLE

The first step to creating effective messages with your electronic sign is to keep the wording short and succinct.

Avoid spelling out complete sentences. Don’t use eight words when four will do.

Stick with shorter, simple words to maximize quick comprehension
by motorists.

A single message idea will read quicker and more easily than trying to combine multiple offers.

KEEP IT BIG

Large text will allow motorists to see your message from a greater distance. If your text is too small, it will be too hard to read. Your audience is then likely to disregard your messages entirely. Although capable of much smaller, we recommend a 12″ character as a minimum. Three-foot text, and larger, would be optimum.

Our sign has an actual pixel matrix of 160×336 with a 19mm pitch, therefore 16 pixel characters are 1 foot tall on the sign. If you multiply your artwork size by two, as we recommend for image quality under File Format below, a 32-pixel character is then 1 foot tall. Our sign software will scale the artwork down.

KEEP IT CLEAN

Avoid using thin fonts as well as most script fonts. The strokes of each character are simply too thin to maintain legibility over long distances. Use thick, heavy fonts to maximize readability. The bold option is an excellent way to add weight to your wording.

KEEP IT COLORFUL

High color contrast is a key ingredient. Just like using large text, the right color combination can make your message readable from a much longer distance. Refer to the sample below for many of the best text color vs. background color combinations for your electronic sign.