KEEP IT SIMPLE
The first step to creating effective messages with your electronic sign is to keep the wording short and succinct.
- Avoid spelling out complete sentences. Don't use eight words when four will do.
- Stick with shorter, simple words to maximize quick comprehension by motorists.
- A single message idea will read quicker and more easily than trying to combine multiple offers.
KEEP IT BIG
Large text will allow motorists to see your message from a greater distance. If your text is too small, it will be too hard to read. Your audience is then likely to disregard your messages entirely. Although capable of much smaller, we recommend a 12" character as a minimum. Three-foot text, and larger, would be optimum.
Our sign has an actual pixel matrix of 160x336 with a 19mm pitch, therefore 16 pixel characters are 1 foot tall on the sign. If you multiply your artwork size by two, as we recommend for image quality under File Format below, a 32-pixel character is then 1 foot tall. Our sign software will scale the artwork down.
KEEP IT CLEAN
Avoid using thin fonts as well as most script fonts. The strokes of each character are simply too thin to maintain legibility over long distances. Use thick, heavy fonts to maximize readability. The bold option is an excellent way to add weight to your wording.